New ‘Recycle Right for Rugby’ campaign

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A new campaign is encouraging residents to ‘Recycle Right’ for Rugby to help cut the cost of contaminated bins.

Rugby Borough Council has launched the campaign in a bid to boost the borough’s recycling rate and reduce the number of recycling bins contaminated by rogue items of rubbish.

A Recycle Right for Rugby leaflet has been sent to hundreds of homes across the borough, while the campaign also includes a number of recycling roadshows to promote the ‘recycle right’ message.

The ‘It’s as easy as one, two, three,’ leaflet reveals what rubbish to put in each of the council’s three bins - black, blue and green.

The leaflet also details the ‘dos and don’ts’ of recycling in Rugby - and highlights the importance of putting items in the bins loose, rather than placing items in non-recyclable plastic bags.

Plastic bags have become the number one cause of contaminated bins in the borough - with as many as one in five bins contaminated on occasion.

Just one rogue item - such as a plastic bag - contaminates an entire bin, meaning the bin lorry’s load can end up in a landfill site rather than at a recycling centre.

A contaminated lorry load loses the borough council £774 in recycling credit, while costing Warwickshire County Council £1,620 in landfill fees.

Cllr Dr Mark Williams, Rugby Borough Council portfolio holder for sustainable environment, urged residents to back the Recycle Right for Rugby campaign.

“Rugby currently recycles more than half of its household waste, and the council ranks in the top quarter in the country for recycling,” Cllr Williams said.

“But by making sure the right waste goes in the right bin, we can recycle even more, reducing the amount of rubbish which ends up in landfill sites and increasing our support for the environment.

“The Recycle Right for Rugby campaign aims to remind residents what goes in which bin, and I’d urge everyone to check the basic ‘dos and don’ts’ before disposing of waste at home.”

The first Recycle Right for Rugby roadshow visits the New Bilton Healthy Harvest Fun Day at Jubilee Park from 1pm to 5pm on Saturday September 6, with further roadshow dates to be announced shortly.

For more information on Recycle Right for Rugby, visit