As part of Rugby’s first food and drink festival and to celebrate the Rugby Real Ale Trail, pub locals will be peddling around Rugby town centre on a Beer Bike.
The Real Ale relay, planned for Friday September 27 will coincide with the launch of Cask Ale Week and involve 12 pubs each doing a circuit of the town centre before passing on a specially brewed festival beer to the next.
To help quench the peddlers thirst, the eight seat beer bike with table in the middle, more commonly seen on the streets of Munich or Amsterdam, will carry a supply of the Festival Ale.
The 3.6% Pale Ale, specially brewed by Hart Family Brewers from Wellingborough, to celebrate the food and drink festival and Rugby Real Ale Trail, will be available from a number of pubs during the four day event.
During the festival why not follow the Real Ale Trail and enjoy a superb selection of beers and ciders along with some fantastic hospitality, music, food and games.
Don’t miss out on the festival beer and collect six stamps on your Real Ale Trail passport for a free festival pint glass – visit www.rugbyfoodanddrinkfestival.co.uk.
Colin Arthur, owner of Rugby Tap and one of the businesses involved with the festival and riding the beer bike, said: “Cask Ale is a live, natural product, simply bursting with flavours; yet nearly 50% of adults have never tried it. The quality and diversity that is produced on our doorstep has never been greater. The whole point of the ‘Rugby Food and Drink Festival and Real Ale Trail’ is to celebrate and to create a real buzz around Britain’s national drink and get more people drinking it – the festival and beer bike are a great way of doing this!”
Aftab Gaffar, Rugby First Managing Director and one of the festival organisers said: “Rugby has a lot of great pubs, all within walking distance of one another, offering a fantastic selection of real ales and hospitality. The town is safe, clean and accessible and we know already that the pubs and real ales attract many visitors, both from the local area and further afield. We want to make more people aware and the festival, beer bike and Real Ale Trail will do this. If you have not already done so why not like us on Facebook or follow us on Twitter for the chance to win a ride on the Beer Bike!”
The festival is funded through Warwickshire County Council’s Operation Footfall Campaign and supported by Rugby First, Rugby Borough Council, local businesses and Rugby CAMRA.
For more information on the festival, the ‘Rugby Real Ale’ trail and list of Real Ales please visit www.rugbyfoodanddrinkfestival.co.uk.