The Warwickshire and Northamptonshire Air Ambulance is urging people to help paint Rugby yellow during the first ever Air Ambulance Week, which runs from September 21 to 27 this year.
The charity’s crew, staff, and supporters will be taking to the streets to show off their support of their local air ambulance by wearing a yellow pin badge.
During the week, they will also be handing out thousands of the pin badges in exchange for donations.
Air ambulance paramedic Jenny Conway said: “Although I face challenging situations every day, this is a really different one for me, but I know how important it is to raise awareness.
“Our service carried out nearly 1,000 missions last year – that’s about three missions every single day.
“But we couldn’t do that without our supporters. We don’t receive any government funding. That’s why I’ll be out there this September, come rain or shine.
“Please join me - and give an hour to help save a life.”
A spokesman for the charity said there are several different ways to help.
She added: “Sign up to join our army of collectors out on the streets – there are 824 opportunities across all five of the counties that we and our sister service the Derbyshire, Leicestershire and Rutland Air Ambulance support throughout the whole week, so check the website to find the closest to you. If street collecting isn’t your thing, you can take charge of a collection in your local community by organising collector rotas, keeping them supplied with pin badges on the day, and helping count the donations. You could also act as a house to house collector, distributing and collecting the charity’s envelopes in your area.”
Phone 08454 130999 to find out more.