Warwickshire brewery sold to new company - with all local jobs set to be saved

A brewery based in Warwickshire has been sold to a new company - but the new owners say all jobs have been saved.

Purity Brewing Company in Great Alne has been bought by Breal Capital Ltd (“Breal Capital”) after joint administrators Mike Denny and Mark Firmin of Alvarez & Marsal Europe LLP were appointed to the company in December.

As well as being new owners of the brewery, Breal Capital now also owns Purecraft.

Purity is the parent company of Purecraft, which operates as a bar and kitchen in Birmingham.

According to the administrators, the 60 jobs across both businesses have been saved with the buyout.

The news of the new ownership comes weeks after the brewery announced partnership with Leamington’s Warwickshire Gin Company.

The two businesses worked together to create the 40 per cent ABV Emperor Dry Hopped Gin, which was made with a new English hop variety named in memory of the Purity’s late co-founder Jim Minkin.

Jim established Purity in 2005 with Paul Hasley on a joint mission to ‘brew great beer without prejudice, with a conscience and a consistency and attention to detail.’.

Mike Denny, managing director at Alvarez & Marsal, said: “Like many operators in the hospitality sector, Purity Brewing and Purecraft have endured tough market conditions.

"Most recently, the impact of significant cost inflation coupled with reduced discretionary spend has placed significant strain on the companies.

"We’re pleased to have preserved the future of both businesses and the Purity brand by delivering the sale to Breal Capital, safeguarding all 60 local jobs.”