Scores of rugby fans gathered at the Fanzone to watch England vs Australia on the big screen.
And despite being beaten by the Aussies 33 - 13 on Saturday, families still enjoyed the festival atmosphere in the birthplace of the game.
With Rugby’s longest bar helping to ease the defeat, visitors explored what the Old Market Place site had to offer.
Community events are also being held in the temporary structure, known as the Rugby Village on non-match days.
Thursday night will see a spectacular performance from the ACM Gospel Choir - a collection of singers and songwriters who will perform songs from genres around the world. It starts at 7.30pm and tickets cost £8 per adult.
Hamplified Comedy Night and Auction will be held on Friday night.
The event will raise money for The Matt Hampson Foundation, which raises money for young people injured through sport. It starts at 7pm and tickets cost £10.
Book at www.enjoyrugby.co.uk