One of the most important aspects to selling a property is gaining the greatest exposure.
And Sam Funnell, from Fine & Country in Rugby, is keen to emphasise the benefits of using a full marketing toolbox.
He said: “No matter how attractive your property is, it will only sell if prospective buyers know that it is on the market.
“The answer is to use every tool in the marketing toolkit. The traditional marketing methods – printed materials and advertising – remain just as relevant today. A well-designed brochure, flyer, or ‘new to market’ notification outlining the special attributes of your property is essential. Having your property listed in a magazine also has significant value, particularly when the magazine targets your most likely buyer’s demographic. Editorial coverage is also a powerful tool. Marketing online is also essential. From websites to property listings on the major property portals, an online presence is vital. Word of mouth, particularly through social networking sites can also play an invaluable role – and the further you cast your net, the more likely you are to catch the right buyer. Don’t forget that your print marketing materials can also be used online, as page-turners or newsletters. Visual media such as Web TV and uploaded video clips can also encourage more interest.”
Telephone (01788) 820062 for more information.