SAINSBURY’S has submitted an application to provide a new Product Development Centre (PDC) on part of the former Ericsson site at Ansty Park.
The PDC will provide a ‘mock’ retail space which will not be open to the public, to enable Sainsbury’s to develop and test new product lines. It will be spread across two floors with links to the existing buildings on the site.
The plans submitted to Rugby Borough Council include the PDC, a car park and support facilities, including a new energy centre which will link to an enhanced biomass boiler to provide sustainable energy for the site.
The proposals follow Sainsbury’s initial announcement in March this year of plans to move their general merchandise and clothing Store Support Centre, currently sited at the Walsgrave Triangle, to Ansty Park. The relocation will see all 530 colleagues from the existing Store Support Centre transfer across to the new site.
Paul Green, Sainsbury’s town planning manager, said: “Sainsbury’s has already announced its intention to grow its non-food business to £1 billion as part of its ‘20 by 20’ vision. The proposed Product Development Centre will support our aim to provide state-of-the-art facilities at the new Store Support Centre in Ansty Park to help meet Sainsbury’s ambitious plans for the future.”