Rugby fans can take on a fun challenge to find new England Rugby World Cup 2015 shirts hidden in secret locations around the town today (Thursday).
There will be a wooden crate filled with three brand new Rugby World Cup shirts hidden in the town.
To unlock the location, fans will need to follow Canterbury’s Twitter account - @CanterburyNZ - and complete a specially designed challenge that will test the perseverance and skill of the most devoted England supporters.
Once fans have discovered the co-ordinates, they face a race to reach the hidden crate first, and become one of the very first to get their hands on the new England shirt for the Rugby World Cup.
The participative fan experience comes as part of the ‘Launched by the Loyal’ campaign from Canterbury, rewarding fans who demonstrate their Commitment to the Rose by putting them at the very heart of the new shirt launch.
Fans who arrive after the shirts have been snapped up will be rewarded for their efforts with a discount voucher for use at the Canterbury online store.
Describing the activity, Canterbury Global VP of Product and Marketing, Ian Nelson, said: “Fans are at the heart of our campaign and we wanted to reward their commitment to the rose by giving them the chance to get their hands on their very own England shirt in a fun and innovative way. We want to ensure that the whole nation celebrates what is sure to be an incredible World Cup on home soil.”
To discover where the new England Rugby World Cup shirts are hidden in Rugby, visit https://www.twitter.com/CanterburyNZ