Shoppers encouraged to buy presents from Asda Rugby and donate them to learning disabled people this Christmas

Asda is encouraging shoppers to buy and donate a Christmas present to New Directions charity users
Asda is encouraging shoppers to buy and donate a Christmas present to New Directions charity users

Asda Rugby is encouraging shoppers to buy and donate presents for disabled service users at New Directions charity this Christmas.

This year’s scheme was organised by Asda’s Community Life Champion, Alison Scrace who got to know the charity’s service users by working at its community space The Exchange, in Albert Street, for several weeks.

Shoppers can purchase their gift and place it in the designated trolley in the Chapel Street store.

The present will wrapped and given to a person with learning disabilities who uses the charity, helping to make their Christmas extra special.

Alison also helped day activities service users at Community Choices Network to make Christmas ornaments to sell at Asda’s Christmas Fair at its head office in November. This fundraising event arranged by Business in the Community and attended by service users Bob and Michelle, was a great success raising £120 of vital funds for New Directions.

Alison said: “I have been involved with the local community for several years in this Asda reach out service. I like finding causes to support and have worked with animals, children and other local charities. Rugby is the trial store for this kind of charitable scheme and I am very proud of what we have achieved.”

Andrea Hann, Acting Manager at the charity’s activities service Community Choices Network, said: “We are delighted that Rugby’s Asda store has adopted our charity for Christmas this year and provided so many opportunities for the local community to support our service users.

“We hope that our dedication to making our quality Christmas themed ornaments for the store’s fair has demonstrated the mutual festive goodwill of this joint venture with ASDA.”

To find out more about New Directions, visit