St Cross rolls out new communication campaign

Editorial image
Editorial image

This week, University Hospitals Coventry and Warwickshire NHS Trust (UHCW) has launched the #hellomynameis campaign as one of the steps to help ensure that patients get the best experience in its hospitals.

The international #hellomynameis campaign, created by Dr Kate Granger MBE, is a campaign to improve communication between NHS staff and patients, and their relatives starting with one simple step – just introducing themselves. Kate founded the campaign following her own experience as an inpatient.

The Trust is now launching this campaign at University Hospital, Coventry, and the Hospital of St Cross, Rugby, as part of the Patient Experience Week.

Chief Nurse, Mark Radford said: “The #hellomynameis campaign is something that we already follow in many areas of the Trust. However, we’re now expanding it across both our hospitals to ensure that no matter what department a patient goes to, they will get a friendly and attentive service from all of our staff.”

Chief Medical Officer and Deputy CEO, Meghana Pandit said “Our patients deserve the highest standards of care. This starts from the first meeting with our staff as it is crucial we get our first interaction with our patients right, so we feel this campaign will really help us.”

#hellomynameis is being used in over 100 NHS organisations, as well as hospitals in America, Australia, Canada and Europe.