Expansions plans will create new jobs and swimming lessons for Rugby.
Swimtime will create new jobs for local swimming teachers and more than 1,000 children’s lessons for Sports Direct fitness clubs.
Chloe Hudson, Swimtime franchise owner, said: “There is a huge demand for swimming lessons in Rugby, with long waiting lists for some to start lessons, so the availability of extra sessions is welcome news for both children and grown-ups.
“We’re keen to help bring affordable and accessible swimming lessons to all – and make them fun and enjoyable.”
She continued: “We’re particularly looking forward to expanding our offering of adult swimming lessons, which have become increasingly popular in recent years.”
Mel Crossland, head of sales and marketing at Sports Direct, added: “Swimtime has a proven track record, and is a trusted brand with the highest standards of compliance and swimming lesson management, so we’re confident they will deliver exceptional lessons.”