A LONG-STANDING independent shop in Rugby opened the doors to its new premises in the town centre this morning (Friday).
Terracotta opened in Bank Street at 9.30am after moving from its former premises in Chapel Street.
With a long history, including a starring role in Tom Brown’s Schooldays, Number One Chapel Street is one of Rugby’s oldest buildings.
For the last two decades, the medieval building has been home to Terracotta boutique.
Since owner Diane Griffith opened Terracotta in Chapel Street in 1993, the shop has become one of Rugby’s favourite independent women’s boutique, specialising in stylish contemporary labels including Great Plains, Avoca and Sandwich.
So much so, Terracotta now needs to move to bigger premises to keep up with demand and to expand its collection.
Diane said she felt a mixture of emotions about leaving the Chapel Street shop to move to Bank Street.
She said: “There are so many memories here. I can remember the excitement and apprehension I felt on the first day, and although my last day at Chapel Street will be emotional, moving to the larger shop in Bank Street will also be a time of great excitement.
“Terracotta is well established in the town, with a reputation for both its fabulous collections and service with a personal touch.
“I’ve grown my business in this building and my loyal customers come from far and wide, but sadly we’ve outgrown this shop and need more room to expand. Moving means we can bring in even more exciting collections, with the space we need to show them off.”
To celebrate the official opening weekend today (Friday) and tomorrow (Saturday), there’s a prize draw to win vouchers to spend in-store and the launch of the autumn/winter collection.