THE Grosvenor Hotel’s television make-over aired on Monday.
The hour long fly-on-the-wall documentary followed the progress of owner Raman Bal, known as Bal, as he attempted to reverse his business’s flagging fortunes with a revamp of the hotel’s restaurant.
When the Channel Five show’s presenter, hotel inspector Alex Polizzi, first dropped by she described the hotel as “soulless and anodyne”.
The no-nonsense presenter criticised the hotel for lacking attention to detail and personality, something she said it should have as it was privately owned. However she was impressed with the restaurant’s food and menu, which was prepared by two experienced chefs hired by Bal before filming began.
To get the business back on track she persuaded Bal to take to Rugby town centre to dish out free food to tempt customers to sample the Grosvenor’s restaurant.
For the programme, Bal also successfully refurbished the restaurant and bar to restore its ambience and character.
Finally, after replacing the dated signs outside, the hotel hosted a celebratory relaunch of its improved facilities with a successful ‘corporate A-list’ champagne and buffet evening.
Speaking after the show had aired, Bal said: “It was the first time I saw the final cut and I was really pleased with it.
“It was great to get the advice of a professional hotelier and that was the reason why I agreed to go on the show.
“Since it aired people have come flooding back to the restaurant and everyone has said how impressed they are with our food.
“Bookings are rapidly growing and the Grosvenor is becoming an established business in the town once again.”
He added: “I think it’s great for Rugby because this is the type of business that usually does well in places like Leamington Spa and Solihul, and to have something like this in Rugby is a big boost for the town.
“People are starting to use the bar regularly for drinks on week nights and see it as a place to relax.
“Soon after it aired I had a phone calls from my friends and even my bank manager rang me up congratulating me.
“I also spoke to Alex Polizzi earlier this week and she’s told me I can stay in touch and give her a ring if ever I need advice for anything, so I’m very grateful to her for her help and support and look forward to continuing the hotel’s success.”