Resisting the “thought control” of political correctness is among the aims of the candidate chosen as UKIP’s general election candidate in Rugby.
Gordon Davies, who works for Cemex and has 30 years’ experience in industry, chairs the county’s Rugby branch and came second in a borough council by-election in Bilton in November.
And he is keen to stress his party’s pitch to “ordinary people”.
Mr Davies said: “What everyday folk talk about as ‘common sense’ moderate views in cafés, pubs and on the street corner is ever more being marginalised by intolerant pressure groups who disproportionately grab attention and by some parts of the illiberal media.
“UKIP is the only party left that dares to advocate what ordinary people talk about, whether that be personal responsibility, self-reliance, tolerance or putting Britain first.”
He describes himself as a “libertarian who sees ever-increasing political correctness as thought control oppression.”
Mr Davies added: “My political conviction stems from an ideology that ‘one man’s meat is another man’s poison’.
“I desperately want us to be free to express our differences and come together through consent not coercion. I am determined to push back against intolerance to differences of opinion and lifestyles.”
As for UKIP’s primary policy - the withdrawal of the UK from the European Union - Mr Davies said: “The EU is a political project and another level of government control over our lives with a one-size-fits-all agenda.
“Nearly all house building projects around Rugby are opposed by residents. Only UKIP addresses the cause – 38 per cent of total demand for house building programmes in the UK is driven by EU freedom of movement.”
HS2 is another issue on which Mr Davies, who specialises in purchasing and supply chain management, feels strongly. He said: “HS2 is a disaster of an expense for the UK and especially Rugby.
“Rugby’s economic attractiveness and stability lies to a significant degree on its key nodal point and transit exchange hub status from North to South. In HS2 by-passing Rugby, the town faces the real prospect of redundancy for business investment and downgraded attractiveness of commuting as a location.”
Outside politics, Mr Davies sings in a pop-rock covers band and enjoys salsa dancing.