VIDEO: second time lucky for Portas status as Rugby submits new video?

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RUGBY is giving it another shot at becoming a ‘Portas Pilot’ town.

Earlier this year it was announced that Rugby had not been picked as one of the 12 to receive the status - missing out on thousands of pounds of investment.

The scheme was set up by TV’s ‘Queen of Shops’ Mary Portas and the Government to try and bring new life to high streets across the country.

At the time Robin Richter, managing director of town centre management company Rugby First, said that he was ‘gutted’ the town has not been chosen but vowed to give it another go.

All the towns, including Rugby, that missed out the first time round were given the chance to tweak their bids and resubmit them.

A six-minute long video was filmed in and around town by Rugby First, as part of its resubmission.

The video, introduced by youngsters from Rokeby Primary School, features scenes in town including the market and Rugby School.

The pupils provide some town history, while Rugby First outline everything that it offers including its BID service and retail start up scheme.

Heather Timms, Rugby Borough Council, said: “The difference the Portas money would make to Rugby is that we would be able to attract more of those independents and we would then have a very diverse retail offer for the people of Rugby.”

The successful towns will be announced later this month.

To view the video click on the blue text link below.