X-Men surprise goes down a storm at Rugby Cineworld

Rugby Cineworld staff dressed as X-Men characters for the new film launch. Photo by Elliot Baker. NNL-160520-120323001
Rugby Cineworld staff dressed as X-Men characters for the new film launch. Photo by Elliot Baker. NNL-160520-120323001

Rugby film buffs who turned out for the midnight launch of the new X-Men movie had popcorn served up by some of their favourite characters.

Staff at the Junction One Cineworld pulled out all the stops on Tuesday night by dressing as some of the film franchise’s superhero mutants - including Rogue, Cyclops and Professor X.

Photo by Elliot Baker. NNL-160520-120334001

Photo by Elliot Baker. NNL-160520-120334001

Mark Stockley, operations manager for Rugby Cineworld, said: “We recently started doing events for big film releases and we wanted to surprise customers coming to the X-Men: Apocalypse screening.

“The response from our customers has been overwhelming. It was so rewarding to hear their feedback and really fun to be a part of it.

“We have a very loyal customer base in Rugby and a very creative and talented marketing team, so I think it went down really well.”

The surprise was organised by Mark and his fellow marketing team members Katie Dodd and Sarah Cook and those attending also participated in competitions and a quiz.

Photo by Elliot Baker. NNL-160520-120346001

Photo by Elliot Baker. NNL-160520-120346001

Mark added: “We’ve got a few more events planned for the coming months - so keep your eyes peeled!”