Rugby film buffs who turned out for the midnight launch of the new X-Men movie had popcorn served up by some of their favourite characters.
Staff at the Junction One Cineworld pulled out all the stops on Tuesday night by dressing as some of the film franchise’s superhero mutants - including Rogue, Cyclops and Professor X.
Mark Stockley, operations manager for Rugby Cineworld, said: “We recently started doing events for big film releases and we wanted to surprise customers coming to the X-Men: Apocalypse screening.
“The response from our customers has been overwhelming. It was so rewarding to hear their feedback and really fun to be a part of it.
“We have a very loyal customer base in Rugby and a very creative and talented marketing team, so I think it went down really well.”
The surprise was organised by Mark and his fellow marketing team members Katie Dodd and Sarah Cook and those attending also participated in competitions and a quiz.
Mark added: “We’ve got a few more events planned for the coming months - so keep your eyes peeled!”